We crafted a detailed social media strategy to help Ink & Page grow their following, drive online sales, and strengthen their brand identity. Rooted in storytelling and thoughtful visual content, the strategy includes a mix of aspirational lifestyle posts, behind-the-scenes glimpses of the bookbinding and printing process, and curated product showcases. Content pillars were designed to balance practical promotions with atmospheric storytelling, highlighting the shop’s unique charm, seasonal inspiration, and local partnerships. To enhance community engagement, we recommended consistent posting, audience interaction, and collaborations with local artists and writers. By combining these elements, Ink & Page can build an authentic, visually immersive presence that resonates with their audience and celebrates their craft.