Hewood Organics, Market Garden CSA
Brand, Website, Social and Content Project
Hewood Organics, a 2.5-acre market garden, was co-founded in 2019 by Yada. It operated under a Community Supported Agriculture (CSA) scheme, dedicated to growing nutritious, organically certified vegetables. Our commitment to crop variety and quality allowed us to connect directly with consumers who appreciate fresh, local produce. Over three years, we developed the brand, managed the website, handled social media, and created content that embodied our sustainability values. Our online presence engaged rural families and couples, promoting the benefits of supporting local agriculture and a wholesome organic lifestyle.
The Brand
Deeply inspired by the farms connection to its Dorset roots, the logo features the Dorset red post sign- a heritage symbol that ties the market garden to its local community, emphasising a sense of place and heritage. We incorporated three vegetables into the logo, each one chosen for their popularity and significance to the farm, reinforcing the farm's focus on high quality, organically certified produce. The colour palette was carefully selected to compliment the natural greens present in farm photography, featuring a rusty orange, a soft peach, bright blues and teal greens- all of which were inspired by the farm itself. The tone of voice we crafted was lighthearted, honest and storytelling, reflecting the farm seasonal cycles, agroecological practices, and the broader ecology of the area. This approach helped build a strong easily recognisable brand that resonated with the local community.
The Website
The website, built on Wix, was designed with a strong focus on user experience and functionality to support the farm’s diverse needs. The site featured a streamlined online shop with sections dedicated to fresh vegetables, farm share cards, and CSA memberships, each with clear, detailed information about seasonal offerings, payment options, and collection points. Given that the majority of the farm's revenue came through the website, we ensured that navigation was intuitive, making it easy for customers to complete their purchases and sign up for CSA memberships.
The blog was a key feature, offering a space for storytelling that reflected the farm’s tone of voice, providing a refreshing balance to the more information-heavy pages. Additionally, the site included a volunteer sign-up form, social media integration, and a newsletter subscription, all designed to foster community engagement and support the farm's mission. The website’s design, with its mix of vibrant photography and clean, simple layouts, played a crucial role in driving traffic and sustaining the farm’s growth.
Socials
We executed a strategic social media campaign on Instagram and Facebook, effectively reaching its target audience of families and older couples. The content strategy focused on promoting CSA memberships and the online farm shop while showcasing our commitment to agroecological practices. Consistent branding was maintained through stylised photography and targeted calls to action, driving engagement and conversions.
Active audience interaction further strengthened community ties, leading to increased website traffic, higher CSA sign-ups, and successful volunteer recruitment—all through a cohesive and targeted social media presence.
Hewood Organics on Instagram
Content
For Hewood Organics, we developed a diverse range of content including newsletters via Mail Chimp, weekly CSA recipes, and social media captions, all supported by original photography. Newsletters and blog posts informed customers about farm updates, seasonal produce, and CSA benefits, while recipes provided practical tips on using and storing vegetables. Social media captions conveyed the farm’s daily activities and personality. Each type of content maintained a consistent tone—poetic and detailed in newsletters, punchy on social media—while effectively engaging the audience through calls to action and interactive elements. This strategic content creation not only enhanced customer engagement and brand visibility but also visually showcased the farm’s operations and the value of local produce, significantly contributing to the project’s overall success.
